Rotana Corporate Sustainability Report - page 12

Our Values: Rotana Life
If one were to look back through Rotana’s
history in order to distill the essence of
Rotana’s success, one would find it is
based upon enduring partnerships. At the
core of these relationships lie genuine
friendships which have been built solidly
over time. It is these bonds that best
describe who Rotana is. All those who
know Rotana, know that they have a
friendship that will last for a lifetime. It is a
friendship based upon loyalty, one which
will continue to surprise; a relationship
with integrity.
In order to ensure our brand is delivered
with consistency and integrity we have
distilled a set of values that clearly
represent our character. Our team strives
to live these values every day. We call
this, “The Rotana Life”. The word, LIFE,
provides us with the acronym with which
to remember our values.
Each of the four letters in the word, LIFE,
are triggers or short cuts to a value that
together make up The Rotana Life.
We are committed to creating and nurturing
lifelong relationships with our owners and
partners, colleagues and guest. We are
focused on delivering moments that with
be remembered for year to come.
We acknowledge that each one of our
owners and partners, colleagues and guest
is different. We respond accordingly by
striving to create new ways to meet their
individual needs.
We share a passion to serve and provide
an experience that is genuine and above
all friendly. We always have time for our
owners and partners, colleagues and guest,
as we would do for a friend.
We always treat our owners and partners,
colleagues and guest with the utmost
respect. We act with integrity everyday, in
each moment, in every way.
1...,2,3,4,5,6,7,8,9,10,11 13,14,15,16,17,18,19,20,21,22,...86
Powered by FlippingBook