Our Company
Operating under the brand name
“Rotana”, it opened its first property, the
Beach Rotana Abu Dhabi in 1993. Today,
it is one of the leading hotel management
companies within the Middle East and
Africa.
Rotana is a company that offers the best
of both worlds. A unique understanding
of the culture and communities of
the Middle East combined with the
collective expertise of an executive team
contributing over 35 years of international
experience in the service industry.
Rotana’s expansion plans have resulted
in the company growing from two
properties in 1993 to a total of 93 in 2012
of which 46 are operational and 47 further
properties planned for opening and new
projects in the pipeline, confirming the
company’s intention to have a Rotana
managed property in all the major cities
throughout the Middle East and Africa
within the next five years. The Brandmark
symbolises the palm tree, more specifically
the very rare palm tree, botanically named
phoenix dactylifera, and found only in
Madinah, Saudi Arabia.
This Brandmark was chosen because of
the similarities between the palm tree and
Rotana. Found in a desert oasis, it provides
the nomadic Bedouin tribes food and
shelter from the relentless sun and at the
same time an opportunity to socialise with
other visitors to the oasis.
Similarly, Rotana aims to provide its guests
with high quality food and drink, a safe
and cool environment, a warm welcome
and a place to socialise and discuss the
affairs of the day. Rotana’s unique brand of
hospitality is defined by the blend of warm
Arabian culture and strict international
standards and expertise.
Rotana Hotel Management Corporation PJSC, Partnership – Limited
Liability Company Incorporation based in Abu Dhabi, UAE was
founded in 1992, by a partnership between two visionary thinkers,
Nasser Al Nowais and Selim El Zyr, who were joined three years
later by Nael Hashweh and Imad Elias.
46
19
4
11
Properties
Cities
Brands
Million Guests
11,500
3
224
Rooms
Million Rooms
F&B Outlets
Nights sold
666.4
9.5 10,500
Millions USD Revenue
Million Food
Colleagues
Covers
