48.45
52.54
53.67
2010
2011
2012
44 %
46 %
48 %
50 %
52 %
54 %
56 %
Exclusive Rewards
Exclusive
Select
Classic
100 %
90 %
80 %
70 %
60 %
50 %
40 %
30 %
10 %
20 %
Members Satisfaction Rate
82
71
86
Rotana won the Best
Loyalty Programme
for its Rewards
programme during
the recent Business
Traveler Middle
East Awards for two
consecutive years
(2011 and 2012).
Rotana Rewards Exclusive has since grown
to become one of the most sucessful
hospitality loyalty cards in the world.
A satisfaction survey is run annually,
achieving a rate of 8.6 /10. The
programmes are, quite simply, the most
regionally relevant loyalty programmes in
the Middle East and Africa, ensuring that
every Rotana hotel is busy.
Rewards Exclusive Renewal Rate
Members Satisfaction Rate
