25
Our Stakeholders
Stakeholders Identification
An initial stakeholder’s identification
was done during a brain storming
session of Environment, Health &
Safety Directors and in consultation
with each department’s Corporate Vice
President, trying to analyse how different
individuals or organisations are affected,
and how they affect us. The following
factors were taken in consideration to
identify our stakeholders: responsibility,
influence, proximity, dependency and
representation.
Below is the list of who Rotana considers
to be its most material stakeholders:
• Our Colleagues
• Our Guests
• Our Owners
• Our Suppliers
• Our Environment
• Our Communities
(including governmental bodies)
As we continue our progress, we will
continue to define and redefine our
stakeholders and our interaction with
them.
Stakeholders Dialogue
The dialogue developed between Rotana
and our guests and colleagues during
the previous years was in the forms of
analysing the feedbacks received from
the colleagues satisfaction surveys and
guests satisfaction surveys and comments,
which allowed us to appreciate different
viewpoints and to understand better how
our business value propositions can be
aligned with the goals of our guests and
colleagues and those of the society at
large.
Stakeholders Expectations
Different stakeholders mean different
expectations, which may be contradictory
to one another. Rotana aims to balance
differing expectations, while allowing all
stakeholder groups to feel their demands
are being met.
We involve our stakeholders in strategic
decision making and setting of guidelines
that clearly indicate management
responsibility. We also proactively share
information on our progress toward these
on a regular basis.
Achieving leadership
in sustainability
management requires
a comprehensive
understanding
of stakeholders’
expectations
and needs. Our
stakeholders and our
engagement with
them have evolved
over Rotana’s long
history, rather than
as a result of a formal
defined process.
