Sustainability
Communication Programme
We are currently designing and
developing our Rotana EARTH micro
site and content on Rotana’s main web
page to communicate and launch with
stakeholders. The site will be active in the
third quarter of 2013 and will be linked
to booking engines and search engines.
We will also create property specific
sustainable identities on various social
networking sites.
Setting Corporate Targets &
Selection of KPIs
As a result of the maturity assessment,
surveys analysis and benchmarking we
have selected most relevant sustainability
KPIs for our operation and will be setting
corporate short and long term targets for
the group as well as hotels goals.
Sustainability Programmes
Our sustainability plan is underpinned
by the implementation of genuine
environmental, social and economic
sustainability initiatives and programmes.
Training and Communication
We aim to instill a culture of sustainability
through education, training and promotion
of sustainability values and principles
amongst our colleagues and stakeholders
through various education, awareness and
training programmes and events.
Monitoring & Reporting
We will continually improve our
sustainability performance by measuring
and reporting our progress and identifying
opportunities and innovative strategies
to enhance our performance. A reporting
Methodology is developed to collect and
validate data for the sustainability report.
Sustainability Audits
Sustainability audit is crucial to measure
progress towards sustainability goals. Internal
and external audits have a key role in the
journey toward sustainability by continuously
assessing the extent to which the
sustainability programmes are implemented
within the company and our hotels.
An internal audit protocol will be
developed for Rotana hotels and
sustainability criteria are added to the
existing annual corporate vice presidents
audits to their respective hotels audits.
Awards and Certifications
We aim to have our efforts, activities and
achievements recognised by leading local
and international organisations.
Annual Review
We will continually improve our
sustainability performance by
reviewing annually our strategies, goal
programmes and achievements to identify
opportunities and keep on enhancing our
performance.
Sustainable Building
Guideline
It s imperative to design our new projects
following sustainable building criteria’s.
We have integrated some criteria in the
existing Rotana building guideline and we
aim to develop a building guideline for
new projects to promote the development
of Rotana sustainable buildings and reduce
operation impact and cost.
Partnership and Affiliation
We believe that in sustainable
development, businesses, public
authorities, government, nonprofit
organisations and social society work in
partnership in order to reconcile the three
fundamental constituents of development:
economy, ecology and social equity.
By partnering and joining forces with
dedicated organisations and groups across
the base countries and at a corporate
level, we will make a real progress on our
sustainability programme and make all a
real difference.
• Setting Targets,
Selection of KPIs
• Sustainability
programmes
• Training and
Communication
• Monitoring and
Reporting
